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Kidscase was founded in 2000 in Amsterdam, The Netherlands, as a small independent company by designer Jacqueline van Nieuwkerk and marketer Merel Verbrugge. Our intention was to design collections that fitted the lifestyle of individualistic and modern parents and their children. Right from the launch of our first collection in 2001 our simple fashion-forward style, our eye for detail in design, our choice of colours and edgy colour combinations attracted attention. It was an immediate success with a number of pioneering children’s boutiques in The Netherlands and Belgium.

Now the kidscase collections can be found in leading department stores and innovative children’s shops all over the world. From Amsterdam to London, from Tokyo to New York.