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Fashionable & socially responsible jewellery and accessories. I AM JAI jewellery is created in Amsterdam (AM) and crafted in the jewellery capital of India, Jaipur (JAI). JAI means 'victory' in India, and that's the way we feel it too. 'To be jai' is to take social responsibility. This is what we try to do, one step at a time, and day by day.